a shinier net

So, scammers are using AI to make high-grade, legit looking sites. 

Most likely this is a ruse (with fake books and authors) to sucker would-be authors in to pay for "Resources for Writers" etc, or to just harvest contacts.

As KJ Charles puts it:

"I've just realized. Banks used to be big imposing high street buildings because it gave people confidence they had money and weren't fly by night. A big elaborate website was the internet equivalent: proving someone had invested £ and was here to stay.

You can't trust that any more."

It reminds me of "Nigerian Prince" scams... people wondered why they were so transparently false and full of typos, but the smart view was the clumsiness and blatancy was a feature, not a bug - they were casting a very wide net and wanted only the most gullible fish. 

This changes that equation, but only somewhat. It's still pretty obvious it's a fake site (you can google based on the fake titles and author names if you want) since everything is put behind a "contact us" personal data harvesting form, but that is lurking beneath a very polished veneer.