Netflix seems to be using more of a "clickbait" model. The article mentions one possible different path: analytics wise they ARE more closely tracking user engagement for like, entire series and 80% of full show, vs their previous "at least 2 minutes of watching".
I'll mention another factor that might ameliorate their clickbait trend: on most of their apps, their skim feature is really good. Empirically it looks as if they load a single giant image of thumbnails early-on, and once that is loaded you can skim the whole move -- effectively watching the whole thing on 10 or 20x fast forward, so if you ARE looking for something in particular: steamy scenes, battle scenes, whatever - you can ascertain that pretty quickly.
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